Our Work

Web Services

999 Peachtree Street

The websites for 999 Peachtree Street and Warehouse Row were designed to help redefine and revitalize destinations in downtown Atlanta and Chattanooga, Tennessee. In additional to integrating a content management system giving the client the ability to update the sites, WSITS incorporated Google-based maps to highlight the amenities in the surrounding communities. Read More

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Academy Bus

Academy Bus is a major provider of commuter transportation in New Jersey and a major charter service provider in the mid-Atlantic and New England. However, its website was out-of-date and did not reflect its reach. WSITS redesigned and restructured the site to give it a modern look and provide easy access to purchasing commuter tickets, casino tickets and charter quotes. We also set up and manage a pay-per-click ad campaign focused on commuter services. The campaign presents customized ads to searchers within a 10-mile radius of each town along Academy’s commuter routes. Videos were produced for the site and repurposed as cable television buys. Read More

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Bay Area Network

WSITS built a customized social network for alumni of Stevens Institute of Technology. The site allows registrants to establish profiles, communicate with one another, and keep abreast of technology developments and events relevant to their industry. Connectors to Facebook and LinkedIn allow users to create and access their BAN profile without inputting new credentials or information Read More

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Blue Ocean Energy

Exxon Mobil wanted a website to educate the public and officials about a planned liquefied natural gas (LNG) platform off the coast of New Jersey. The site emphasized the benefits and the necessity of natural gas as well as the significant precautions the company was taking to protect both the environment and area residents. The project has since been dropped as Exxon focuses on other natural gas projects. Read More

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Campaign for Disability Employment

The U.S. Department of Labor’s Campaign for Disability Employment wanted to expand its reach and engagement on social media. WSITS created an editorial calendar that highlighted dates important to the disability community - such as the anniversary of the ADA – and tracked relevant current events, then crafted content aimed at attracting fans and followers and getting them to participate in the conversation. WSITS also recommended organizations and individuals to connect with on the various social platforms. Short advertising flights on Facebook targeted toward users with an interest in disabilities -- indicated either by their self-identified interests or other pages they liked – also helped raise awareness of the campaign. After 10 months, the number of Likes on Facebook had increased 251 percent; the number of followers on Twitter had increased 927 percent and the members of the LinkedIn group had increased 55 percent. Most posts on Facebook are seen by 25 percent to 50 percent of the more than 16,000 users who have liked the page. Read More

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Casino Association of New Jersey

The major casinos in New Jersey formed an association to lobby on their behalf. The Casino Association of New Jersey created a microsite, which WSITS was tasked with hosting. We also developed an e-communications campaign to keep state and city officials and the media aware of the association’s priorities. Read More

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Children's Aid and Family Services

Children’s Aid and Family Services needed an effective way to expand its audience of volunteers, donors and supporters. WSITS proposed e-newsletters to deliver targeted messages in a consistent and persuasive way to keep the agency on the minds of these audiences. The e-newsletters recycled positive news coverage, recruited attendees and volunteers for upcoming events, and told the stories of the agency’s volunteers and the children they help. WSITS also filmed a PSA featuring adoptee Darryl McDaniels (DMC of Run DMC) on the value of becoming foster parents and adoptive parents. Read More

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Cristina Carlino Facebook Profile

WSITS was brought on by Cristina Carlino, founder and former CEO of philosophy, to implement custom designs into her public Facebook profile. The pages were created in photoshop by her designer and WSITS built them into the Facebook platform using FBML, Facebook Markup Language. The designs were brought from a static image and reimagined within Facebook’s technology. Read More

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DrLaw

The health care law firm Kern Augustine Conroy and Schoppmann needed an updated Website to provide resources to current clients and information to prospective clients. WSITS designed and developed a modern website that showcases the firm’s attorneys, practice areas and latest news. Custom pages that provide resources for health care professionals are created for partner associations, changes in health care laws in New Jersey and New York are closely documented, and a rich database of articles written by staff attorneys is publicly available. Read More

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FiOS Upgrade

When consumers purchased an HDTV at participating Big Box stores, they received a coded coupon from Verizon FiOS. WSITS built a website that allowed a consumer to enter the code from the coupon and find out what discount or free service they were eligible for if they became a Verizon FiOS customer. Customers could sign up for FiOS service through the site. WSITS passed on the data to Verizon and the coupon credit would appear on future bills. Read More

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Greenhill

Greenhill and Co., an independent global investment banking firm, struggled to keep their antiquated website updated as well as stand out among their competitors. Our design and development solution helped to clearly position their brand and integrated an easy-to-manage and feature-rich content management system that enabled the depth of the site content to flow freely to even the most novice user. Read More

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Horizon Blimp Blog

Horizon wanted online support of its summer blimp campaign. WSITS suggested a blog that would allow blimp fans to post sightings, comment on the blimp program and compete for blimp rides. After the blog’s first successful summer, WSITS enhanced it with a Flash game. The game allowed players to compete for the high score and encouraged more interaction on the blog. Read More

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Hudson-Bergen Light Rail

The website for NJ TRANSIT’s Hudson-Bergen Light Rail needed to be multi-functional as well as multilingual. Requiring a visually appealing format, it also needed to provide station and schedule information to the user base. WSITS created a Website that encouraged a sense of community. With "Club Light Rail" as the centerpiece, the MyLightRail.com and MiMejorMovida.com (Spanish version) websites provided discounts and promoted local events that would be of interest to community members who live within the Hudson-Bergen Light Rail system. Read More

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Imaginary Friend Donation Application

Highlighting viral video commercials created by Horizon’s staff, the Facebook application gives the platform for users to share the videos with their friends. How is this incentivized? Every time a user shares the "imaginary friend" video with a real friend, 25 cents is donated by Horizon to a local branch of the Susan G. Komen Foundation. Read More

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Louis Berger Group

WSITS built a microsite for the Louis Berger Group that showcases videos we produced of the firm’s employees describing their work in some of the work’s most fragile states. The videos were shot in front of a green screen to allow for seamless integration into the microsite’s framework. Read More

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Mainstream Greenhome

WSITS created a tech-savvy addition to the Mainstream Greenhome website, which we also built. A Flash-based tour of the home showcases the numerous levels of detail in the construction as well as the "green" features such as insulation and geothermal loops. Read More

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Malaria Progress

WSITS was tasked with revamping and relaunching malariaprogress.org by redesigning a new home page, introducting the Special Envoy’s content to the site (which was previously housed on another site), and building the relaunched site in an open-source content management system. Information, Flash maps and news items were consolidated for the two entities on the front end of the site. The CMS was built to ensure easy updating for site administrators, which included allowing for simple updates to dynamic Flash-based maps and malaria coverage projections modules. Read More

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Mancave

WSITS modified the Taylor Swift karaoke contest platform for use in a Pittsburgh-focused Win a Man Cave contest. Contestants could upload a photo or video showing why they deserved to win a man cave makeover. Visitors could vote on each entry and forward the entries they liked best to friends. WSITS also filmed a video with Pittsburgh Steeler Ryan Clark and his family to introduce the contest. Read More

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Mayo Clinic Proceedings

Winning Strategies designed, developed and launched a state-of-the-art XML based online version of the Mayo Clinic Proceedings journal. In order to do so, major custom components were created to enable staff and editors to enter new content through a Content Management System, a dynamic XML content publishing component, a limited text access e-commerce subscription system and a sophisticated, SQL database-driven framework responsible for distributing and managing the site and Journal content. Read More

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NJ Quit2Win

Information about the state’s adult-focused tobacco cessation program was housed on a site that had no consistent navigation. This meant there was no clear path for a visitor to travel to find the quit services they were seeking. WSITS redesigned the site, providing a modern look and multiple points of access to the programs providing help to New Jersey residents looking to quit smoking. Video testimonials were filmed showcasing successful quit stories. Read More

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NJ REBEL

NJ Rebel features everything from video tour guides; a custom game that plugs into Facebook, allowing players to share scores, invite friends and unlock weapons; student-produced blogs; and rankings for smoking facts. WSITS scripted, filmed and integrated the “tour guide” pieces; designed and developed the Swindler game; managed, edited and posted the students’ blog entries; and integrated the technology for all functionality. Read More

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No Performance Tax

The National Association of Broadcasters wanted to rally its members and the public to help defeat a proposed performance tax that would hurt local radio stations and limit access to free radio. WSITS built a public microsite that explained the issue, engaged visitors and directed them to take action. Videos, text and news articles are used to explain the proposed tax and the threat to radio in simple terms, and regular blog entries keep users informed about the latest news. Visitors are asked to share why they love radio and are connected to the effort on other platforms, including Twitter, Facebook and YouTube. And an online letter-writing campaign allows visitors to directly contact their Senators and Congressman and urge them to oppose the pending legislation. Read More

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Northeast Upgrade Project

The El Paso Corporation was beginning a project to widen a natural gas pipeline that runs through northern New Jersey but wanted to educate residents and officials about the project. WSITS designed a microsite that emphasized the safety and security of the pipeline throughout its more than 50 years of existence. Read More

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philosophy gives love

WSITS developed a microsite and Facebook mini-application around the concept of giving love. Using the inspirational qualities of the parent brand, we approached the target audience emotionally and implemented technology solutions for users to make heartfelt connections with each other, including a blog, an Imeem music player and bazaarvoice “stories.” In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist. Read More

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Practice Safe DNS

.ORG, the Public Interest Registry wanted a platform to educate domain holders, registrars, web developers and IT professionals about how they can respectively play an increasingly relevant role in providing a safer and more secure Internet. WSITS brought the campaign to life through a social and educational hub that incorporates videos from "DNS heavy-hitters" discussing the threats lurking in the Internet's infrastructure and how best to combat them; the feed from dnssec-deployment.org, the blog of the DNSSEC Deployment Coordination Initiative; and information on DNS diversity and how security measures work. Read More

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Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

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Real Story NJ

To promote the New Jersey real estate market and the services a licensed Realtor® can provide to people looking to purchase a home, WSITS designed and developed a website that focused on the benefits of owning a home, the bright spots in the NJ real estate market and the first-time homebuyers’ tax credit. It also included video testimonials from successful buyers and resources for Realtors® to market themselves in the tough economic climate. When the tax credit expired, the site morphed into a consumer-friendly platform with home-buying calculators. Read More

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Ringwood Site Update

After contamination was revealed at the Ford Motor Company site in Ringwood, N.J., the company vowed to keep the community informed about its cleanup efforts and address questions or concerns about site activities. WSITS created a Website to provide accurate and timely information to the community, government officials and the media. The website allows interested stakeholders to obtain historical and technical information concerning cleanup efforts at the site. Read More

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Seton Hall Law School

WSITS built the backend of a new Website for Seton Hall Law School. The site, built in a Cold Fusion-based content management system, required significant customizations. Read More

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Shaping NJ

The state’s newly formed Office of Nutrition and Fitness needed an identity, beginning with a name, a brand and logo, and a web platform. WSITS helped guide an ONF committee in choosing the type of imagery that best represented the services they intended to provide and created a logo and brand guidelines. WSITS then built a website that provides information to the multiple target audiences – consumers, professionals and partner organizations. Read More

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Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

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Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

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Spinal Muscular Atrophy Foundation

WSITS designed, developed, launched and managed a muiti-dimensional site for this national nonprofit organization. The site includes such features as E-commerce, a custom content management system, and information management for grassroots communications and government affairs applications. These solutions allow the foundation to devote more time and energy to its mission while maintaining a professional, current Web destination. Read More

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Stevens' Office of Development

A university’s alumni are a crucial part of its fundraising efforts. Stevens’ Institute of Technology was eager to add more alumni to its database and begin communicating with them more regularly. That process began with a new website. Designed to showcase the successes of Stevens, the site focuses on the people who have made the school what it is today. Read More

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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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Teen Media Contest

The New Jersey Department of Human Services sponsors an annual Teen Media Contest focusing on parental responsibility to encourage teens to think about what it means to be a parent. The contest is open to all middle school and high school students statewide and focuses on a specific theme each year. Students must submit original, hand-drawn artwork. WSITS designed a microsite for the contest that can be updated and used each year. The site showcases the winning artwork, provides online registration for teachers and serves as a communications platform for the contest. Read More

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The Beth Robot

WSITS designed and developed a website focusing on Newark Beth Israel Medical Center’s robotic surgery program. Videos of the physcians discussing robotic surgery were edited with recordings of the surgeries made by the robotic surgery module to highlight the groundbreaking procedures. An electronic newsletter program informed employees, the media and officials about the happenings at NBIMC. Read More

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TV Choice

Verizon wanted to offer its FiOS TV service to New Jersey residents, but the state’s laws required cable companies to negotiate with individual municipalities for the right to deliver TV service. The company approached Winning Strategies to develop a grassroots mobilizaiton effort to education consumers about the issue and provide them tools to support the cause of TV choice. Through a “Take Action” component on TVChoiceNJ.com, consumers were guided through simple steps to contact their state and local representatives regarding the issue. Registrants were kept up to date with a weekly e-newsletter. A password-protected section provided information customized for mayors and legislators. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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Warehouse Row

The websites for 999 Peachtree Street and Warehouse Row were designed to help redefine and revitalize destinations in downtown Atlanta and Chattanooga, Tennessee. In additional to integrating a content management system giving the client the ability to update the sites, WSITS incorporated Google-based maps to highlight the amenities in the surrounding communities. Read More

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